Ideas for blog posts – 30 suggestions for business blogs
Find inspiration for your business blog from our compiled list
Whether you’re a new or experienced writer, there will always be days when ideas don’t exactly flow freely. You’re ready to work on your fantastic business blog but suddenly find that you have no ideas for blog posts to write.
That’s why we’ve gathered 30 blog post suggestions for you in this article!
Some of the suggestions are universal and can be adapted to any type of business, but we’ve also included some specifically for B2C or B2B. Scroll through the list and see if something inspires you to write a great blog post.
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30 blog post ideas – a complete list
Here’s the full list of ideas. You can click on an idea or scroll further to read more about it. We have also noted where a topic is especially relevant for a specific business or industry.
Blog posts that work for all types of businesses
Write about something your company is passionate about
Show authenticity
Industry-specific blog posts
- Colour theory: how colours affect your home (interior design or paint store).
- The future of smart buildings: what homes will look like in the future (construction industry)
- 5 myths about hair treatments: true or false? ( (hair salons)
- A simple guide to holiday pay (accounting firm)
Blog posts for B2C businesses
Retail
Food industry and restaurants
Beauty and wellness
Blog posts for B2B businesses
Bonus Tip! In this article, we’ve focused more on conveying the ideas behind blog posts rather than crafting the perfect headlines. Check out our article on how to write captivating headlines to find better alternatives when writing your own blog posts.
Blog post ideas for all types of businesses
We’ve started our list with some universal ideas can be easily adapted to your business, no matter the industry it belongs to.
Write about something your business is passionate about
A business that is passionate about what they sell and how it impacts the consumer’s everyday life should showcase that passion. Show your audience that you have expertise in the field, and that your business’s purpose is something you genuinely stand behind and care about. This approach helps build trust in your brand.
There are many different blog posts you can write based on this theme. Here are a few angles to consider:
1. Why you should care about X
Talk about the benefits of your product or service, or a relevant topic, and how it positively affects life.
2. How X impacts the world in these ways
Explain how the product, service or topic has relevance in another part of the world or another area globally. Perhaps there are interesting ways to work with the topic in practice, or situations where the product is used in different contexts?
3. What opportunities exist for those interested in X?
Maybe those who buy the product or service, or are interested in the topic, now have access to new opportunities. Perhaps there’s a subscription service with its own “community” for subscribers, or there are interesting courses and events related to the topic you’re writing about?
4. A day in the life of someone who owns or is passionate about X
Describe a typical day for someone who owns your product or uses your service. Storytelling can demonstrate how the product or service improves their daily life.
5. 10 tips to improve X
Share how a topic relevant to your customers can be improved with tricks and tips. Of course, you can highlight your products and services as key points.
Show authenticity
With the consumer world becoming ever more vast, credibility has become a crucial trait that people look for when choosing brands to buy from.
One way to strengthen credibility is by giving customers an open and honest look into your business. This can be done, for example, by writing blog posts such as:
6. A day at work with us
Take the reader through a workday at your company. What do the employees do, how do they work, where do they work from, and what do they eat for lunch?
7. 5 things we’ve learned
A credible business is one that dares to be human. Companies that don’t just share success but also their challenges and setbacks can be inspiring to readers. It makes the business more relatable, strengthens credibility, and shows the company as real and authentic.
8. 3 times our customers made us better
Another take on this blog post is to focus on the feedback the business has received from customers and how the company has adapted in response. This can strengthen the relationship with customers by showing that their opinions are valued.
9. Meet our team!
Let the employees of the company shine with their own blog posts where they are introduced one by one! It’s a great way to show who the people behind the company are, while also highlighting the expertise your team brings.
10. How we fulfil our social responsibility
Does your business focus on sustainability and the environment, or do you have other initiatives to make the world a better place? A blog post is an excellent way to share more about this! Providing details on the initiatives, along with photos and stories, helps boost credibility and reduces the chance of being suspected of greenwashing.
Industry-specific blog posts
Industry-specific blog posts might sound a bit dry at first, but they’re actually great opportunities to make relevant topics engaging and exciting for your readers!
Every business offers products that fall within certain fields of expertise. For a carpentry company, for example, woodworking techniques and tools might be key areas. Meanwhile, for a B2B company offering services in auditing and accounting, tax laws and risk analysis are key areas they should have a solid grasp on.
What an industry-specific blog post looks like depends on the fields involved. We’ve selected five different industries in the suggestions below to show how various industry-specific blog posts can be structured:
11. Colour theory: how colours affect your home (interior design or paint store).
12. The future of smart buildings: what homes will look like in the future (construction industry)
13. 5 myths about hair treatments: true or false? (hair salon)
14. Combine play and learning with educational, age-appropriate toys (toy store)
15. A simple guide to holiday pay (accounting firm)
Consider which areas of expertise are relevant to your business and explore whether any of the information you have can be written in a way that would interest your readers. A good starting point is to focus on what your existing customers most frequently ask about or want to learn more about.
Blog posts for B2C businesses
There are many different businesses within B2C, covering a broad spectrum of industries. Many of the blog post ideas already mentioned in this article can be used by a B2C business, but let’s take a closer look at three different types of B2C businesses to dive deeper into industry-specific blog posts for B2C.
Retail
16. 3 situations that got better with our product
Whether you sell clothing, furniture, accessories, or any other goods, you can create a blog post showing how your product solves challenges in different settings or situations. With this type of blog post, you can highlight its various uses and versatility.
17. 5 people tested the product: you’ll be surprised by the results!
Have different people test your product and write a blog post based on their feedback.
18. Storytelling where your products played a key role
Tell a story where someone made great use of your product. Maybe John Doe went on a camping trip and found that the hiking boots from your shoe store became an indispensable part of his gear? Or perhaps it was the innovative camping chair that was so easy to pack that made all the difference?
Food industry and restaurants
19. 6 situations made better with our food
Create vivid images in the reader’s mind by describing situations like dinner parties, work meetings, or casual get-togethers that would be even better if they ordered your food.
20. The story behind this dish/this menu
Take the reader “behind the scenes” and share the journey from the initial idea to the final dish or menu.
21. Upgrade your dining experience with these 3 tips
Tell your readers how they can enhance their experience by combining your dishes, using your sides in creative ways, or pairing the best drinks to your top-selling meals.
Beauty and wellness
22. Beauty trends through the ages: What we have learned
Discuss past beauty trends, whether they are still recommended today, or if there are improved versions available.
23. A guide to our vegan/eco-friendly/climate-friendly products
Create a list of the products you offer that are better for society and the environment.
24. A guide to a great morning routine
Provide readers with a step-by-step guide for an effective and refreshing morning routine, featuring your products.
Blog posts for B2B companies
Companies working in the “Business to Business” (B2B) space are looking to appeal to other businesses instead of individual consumers.
To make your business blog a strategic and valuable part of your B2B company’s marketing, focus on blog posts that inform decision-makers about why your solution is the best for their business, and how it outperforms your competitors. If you can achieve this in unique and engaging ways, you have a solid foundation!
Here are some blog post ideas you can adapt for your B2B company to create great content:
25. 5 things you can do with all the time you save using our service
This might be a bold approach, but if your tone of voice allows for it, you can flip the focus of the blog post to emphasise what your customer gains (time, efficiency, etc.) rather than directly highlighting your product or service.
26. Company X increased sales by X% (customer story)
Use one of your existing business customers as a reference and explain how your product or service made a positive difference for them, leading to tangible results like increased sales.
27. How to optimise the process in X
Depending on what you sell, you can create how-to guides for your readers that show them the steps to optimise something. The key takeaway in the blog post is, of course, that your product plays a key role.
Still, make sure the reader gets valuable insights they can apply even if they don’t choose to buy your product or service. This leaves a positive impression of you as a knowledgeable and helpful business, rather than making them feel like they wasted their time because they weren’t ready to make a purchase yet.
28. How this key event is affecting your business
The world is ever-changing and with it, the market is constantly in flux. Is there something happening now that impacts the businesses in your target audience? Perhaps this brings new challenges that your product or service can help solve?
29. Is this new trend the solution?
In most industries, trends come and go. Address the latest trend in your field and discuss whether it’s a viable strategy. You can weave in how businesses can use this trend to their advantage by using your product or service—or you could argue why the trend might not be sustainable long-term and why a strategy based on your solution would deliver better results.
30. 5 myths or facts about X
Choose a topic that’s relevant to your business. For example, cloud solutions for a tech company or outbound sales for a sales company. Pick five common claims related to the topic and discuss whether they’re true or false. If you do this in a way that explains how you can help solve a problem, the reader will leave with a better understanding of the topic and why your approach is the most effective solution.
Strengthen your brand with a business blog
Starting a blog is an excellent tool for building your brand and increasing traffic to your company’s website. We hope this list has helped spark your creativity!
Bonus Tip! To increase your chances of ranking at the top of search results, you can use the Rank Math plugin to easily SEO-optimise your business blog
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Choose a package- 40+ free and unique one.com themes
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