Should you own a website?

Today, you should be a part of the online world to ensure that you’re relevant if you own a business. Being a part of the online world entails owning a website and being active on social media platforms. Even if you own a flower shop, you should have a website alongside your store to ensure that you can deliver beautiful flowers to people who want to get them delivered. Many opportunities come with owning a website. Let’s get into the importance of a website and why you should create one.

Brand recognition

You can increase your brand awareness and brand recognition if you own a website. Firstly, you need to be active on social media. You need to promote the flowers you’re selling by posting images and writing copy that attracts people to your store and your website. 

The more active you are, the more you can entice people to click on the links you provide, leading the users to your website where they can hopefully purchase some flowers. 

Try to be creative with your content. Even though you’re only selling flowers, you can still create valuable content that can make people talk about you and your shop in this example. For example, you can create videos on how to construct a beautiful bouquet or tell stories of the origin of various flowers. The opportunities are endless. 

Make money

You can make money. Owning a website is a great way to increase your sales and revenue. This is because you’re reaching out to more people than you would do if you weren’t in the online world. 

It’s no surprise that many people are making a lot of money online today. People tend to make their purchases online and in the comfort of their homes. Thus, a website will definitely help your business and increase your revenue. 

Let your creativity flow

You can be as creative as you’d like to be. Creating a website gives you the chance to decide how you want your brand and website to come off to people. You can explain to your visitors why you started your business, what’s great about your products, and show beautiful images of your products.

Your website can be like your home away from home; it can be a part of you and how you want to represent yourself to the online community.

No coding required

Nowadays, you don’t need to know how to code to start a website for your business. With our Website Builder, you can just drag and drop the elements you want. It’s super easy. You can make changes quickly, and you can really put your touch on your website without any effort. Additionally, creating a website is cheap. You don’t have to spend a lot of money on it as you had to back in the day. 

Use it as resume

If you’re a content writer or a photographer, you can create a website to use as your resume to mention. Then, you can easily link your website to job ads or people interested in how you work. 

You can add all your images or all articles you’ve written and let your work speak for you. 

Set up your own email domain

You can ensure that you’re looking professional when you email your customers. If you’re just starting, it’s always great to make sure that people take you seriously. Additionally, you want to have full control of your email address. The best way to ensure full control is to buy a domain and create an email on your own domain. For example, if something happens to your google account and you get banned, you won’t be able to access your email address anymore. Thus, having control of your own email domain is key.

Tip: Make sure you use the same name for your website and email address.