Strengthen your growth strategy with a VPS

As your business develops and grows, your digital needs typically start to look different. Growth may mean that shared hosting is no longer enough to meet new requirements and ensure your company’s digital platforms perform well.  

In this case, VPS hosting can be a natural next step. A virtual private server offers better performance, increased flexibility and more control than shared hosting, which is a crucial advantage for startups and other small and medium-sized businesses experiencing growth.  

In this article, we take a closer look at the role a VPS can play in a robust growth strategy. We also look at concrete examples of businesses that have good opportunities to strengthen their growth with VPS hosting. 

What is a growth strategy? 

A growth strategy is a plan or overview of how a business will reach new goals, increase its revenue, or reach a wider target audience.  

A growth strategy may include anything from launching new products to using new technical solutions or improving the company’s online presence. The key is to choose the things that can best help the company grow both in the short and the long term. 

What role does VPS hosting play in a good growth strategy? 

VPS hosting improves your company’s ability to grow online without suffering from lagging performance. Unlike  shared web hosting, a VPS gives you your own resources, such as processing power (CPU), memory (RAM), and storage space. This means your website or app is ready for more traffic and more features.

If you need to launch a new online shop, expand your existing website, build a new app, or start another large online project, a VPS is a reliable and secure springboard that ensures good performance. 

5 reasons a VPS can strengthen your company’s growth 

1. Better performance for increased traffic

As your business website gains more visitors, performance can be put to the test – especially if your website is hosted on share web hosting. A VPS gives you your own resources, which ensures that all the pages on your website load quickly, even when traffic spikes.  

If, for example, you run an online shop where you’ve just launched a popular sales campaign, a VPS ensures that your website doesn’t crash even if a large number of customers fill their shopping baskets with all your great deals at the same time. 

2. Enhanced security and greater control

Growth often involves a higher risk of cyberattacks. A VPS gives you more control over your server environment, including the ability to install security tools and firewalls, or configure the server to your liking. This is especially important if you process sensitive customer information or accept payments on your website. 

When choosing VPS hosting, you should look for a VPS provider with robust security measures. At one.com, your virtual server runs in ISO 27001-certified data centres placed in Europe. This means your data is stored securely according to industry-approved standards for information security. 

3. Flexibility to add new features

A VPS gives you more opportunities to add advanced features to your website or app without slowing down or causing instability. Whether you want to implement a analytics dashboard, a live chat, a new payment system, add API connections or integrate a new CMS, a VPS provides the control and performance you need.  

In addition, with a VPS you can set up a test environment to trial and fine-tune your new features before implementing them on your website or in your app. 

4. Reliable operations of important tools and systems

For many growing businesses, well-functioning CRM systems and systems for project management and inventory management are vital for both day-to-day operations and the ability to expand. A VPS ensures that these systems run stably and smoothly.  

To provide an example, let’s say you operate an agency where a CRM system is critical for keeping track of the work you and your team are doing for clients. A VPS ensures that your work isn’t hampered by downtime or other issues that may arise if the system doesn’t have sufficient resources. 

5. Good scalability

With a VPS, you can scale up (or down) when you need to. This means you don’t have to start from scratch when your company’s needs change. You can simply upgrade your VPS plan if you need more resources. For instance, if you plan to launch a new SAAS product, you can start with a smaller plan and upgrade to a plan with more resources as more customers sign up for your service. 

Is a VPS necessary for my company’s growth? 

Not all businesses need a VPS from the start, but if your operations have begun to demand more resources than web hosting can provide, it may be worth considering VPS hosting.  

A VPS offers a good blend of the simplicity of shared hosting and the benefits of dedicated resources, but at a more budget-friendly price than a dedicated server. 

Examples of businesses that can benefit from VPS hosting 

Startups

Startup businesses often develop very quickly and spontaneously, meaning they typically need continuous adaptation. In this scenario, a VPS allows you to test lots of new ideas, host test versions of apps, and scale up at any time, without limitations and without the risk of websites and systems becoming overloaded. 

Ecommerce

Online shops depend on reliable uptime, fast loading times and advanced security, especially during major sales campaigns, such as in the run-up to Black Friday, Cyber Monday and Christmas. A VPS ensures that your shop doesn’t get overloaded by high traffic and increases security when handling sensitive customer data. 

Agencies and freelancers 

If you operate an agency or work freelance as a web designer, copywriter, virtual assistant, photographer or consultant, you typically manage several clients and projects simultaneously. In this situation, a VPS often makes life easier.  

With a VPS, you can host multiple websites and apps on the same server, store files in your personal cloud, and create test environments where you can test your work before it goes live or is launched on a website. 

Web developers 

Whether you’re building apps or need to experiment with code or new tools, a VPS gives you many options to test and refine in a test environment with good performance. You get root access and free rein to configure the server environment, and you’re not limited by other users on the server, as you’re assigned resources that only you can use. 

Unmanaged or managed VPS – what is best for my growth strategy? 

When you start looking for a VPS solution for your business, you typically have the option to choose between an unmanaged VPS (self-managed) or a managed VPS (provider-managed). But what’s the difference and which is best? 

A managed VPS means that the provider handles setup, updates, security and maintenance of the server. This is the solution to choose if you only want to focus on your business and not on the technical work of managing the virtual server. 

An unmanaged VPS gives you full control and the freedom to configure the server as you wish, but also more technical responsibility. This VPS solution is best suited to users who have the time and technical expertise needed to manage and keep a virtual server. 

It’s thus recommended that, prior to choosing a VPS plan, you consider your technical skills and how much time you have to spend on managing your server. 

Kickstart your growth strategy with VPS hosting 

For a business, experiencing growth is both exciting and challenging. A VPS provides your company with the infrastructure and resources needed to scale up seamlessly, securely and effectively. Whether your goal is to launch new products, attract more visitors or build a complex website or app, VPS hosting can support your growth journey. 

By choosing a reliable provider such as one.com, with advanced security and ISO 27001-certified data centres located in the EU, you can always count on excellent security as well.