How to get more traffic to your website?

A website provides your company’s online presence. But if you receive no to few visitors, you cannot take full advantage of it. Fortunately, this article will help you get more traffic to your website. With these 10 tips, you will succeed!

Why are website visitors important?

Website visitors are essential for several reasons. The main reason is that with more visitors, you end up converting more. In addition, you provide the following:

1. More visibility;

More traffic means more visibility. Not only by the number of visitors but also by the likelihood of them sharing your website with others on and offline.

2. More leads;

Visitors can become leads by offering relevant and valuable information on your website.

3. A higher authority;

As more people (positively) promote your website and you build a powerful website, you build expertise and authority in the field in which you operate.

4. A better position in Google.

More traffic can also contribute positively to your ranking on Google, ultimately leading to more customers. However, you must ensure you have a good website first.

How many visitors does my website have?

Before you drive more traffic to your website, it is essential to find out the current number of website visitors to set targets and measure results. To celebrate successes and make adjustments if necessary.

Google Analytics

You can measure the traffic to your website with an analytics tool, such as Google Analytics. Google Analytics is a free tool from Google that you link to your website to measure various statistics. Among other things, you measure the number of:

• Users (visitors);
• New users (new visitors);
• Sessions;
• Average minutes visitors spend on a page;
• Transactions.

Our article ‘How to set up Google Analytics’ shows you how to link Google Analytics to your website step by step. Are you using one.com’s Website Builder Business + E-commerce? You easily link Analytics to your website with this guide.

How to get more website traffic? 10 tips

Bring more traffic to your website can be a challenge. Especially if you don’t know where to start. To help you, we’ve listed 10 valuable tips for you below. Let’s start.

1. Start with keyword research

It is essential to find out what your target audience is looking for. You can write an article about a topic you think they will find interesting, but if you are unsure, you will miss the chance to get conversions. So it is good to do keyword research.

Start with long-tail keywords

With keyword research, you create a list of keywords relevant to your business and your target audience. Suppose you sell ice cream. Your target audience will most likely search for ‘buy ice cream’, ‘ice cream’ or ‘vegan ice cream’. These are so-called short-tail keywords with high volume and high competition. To ensure you get more visitors more easily and quickly, focus on long-tail keywords first; long words with low volume and low competitors are better. For example, ‘How is ice cream made’ or ‘What is vegan ice cream’.

Create a list of keywords

Make a list of keywords relevant to your business and link these keywords to existing or new pages. Keywords will increase your chances of reaching the right audience and create more relevance for your business. You can find keywords with an SEO tool like Google Ads’ Keyword Planner or Semrush.

2. Update existing content

Probably your website has been around for a while, and you have created pages. Have you also checked whether these pages receive visitors who convert? If the answer is no or you see room for improvement, it’s time to update the existing content. The following tips will help you do this:

1. Add keywords in the text, headlines, images and meta tags.
2. Update the content.
3. Add new facts, statistics or examples.
4. Make use of headings, paragraphs, bullet points and blank lines.
5. Add visual content like images, videos and infographics.
6. Link to internal pages relevant to the content.
7. Link to external pages if you don’t have the information yourself (yet).

3. Start blogging

An excellent strategy to bring more visitors to your website is through a blog. A blog is a platform on which you publish articles on relevant topics. It allows you to share information, knowledge, experiences and ideas with your target audience. Moreover, you can go deeper into topics using long-tail keywords.

Create an informative database

As an example, you are still selling ice cream. You can write a leading article on ‘what is ice cream’. After creating this article, you write in-depth articles about the ingredients or equipment you need to make ice cream. Or you share recipes that people can make with your ice cream. You link these articles together via internal links to create a comprehensive database of information about your product.

Reading tip: creating a successful blog.

4. Create shareable content

Another strategy to get more website visitors is shareable content. Shareable content is content that is interesting, valuable and engaging to share. You should think of the following:

• Success stories from your company or a customer;
• Funny or trendy videos (when it fits with your business);
• Tips or manuals;
• Infographics, graphs and illustrations;
• Empathic stories.

How does shareable content work?

Through shareable content, you motivate people to share your content with their contacts to create more reach. This can be via social media, links on other websites or offline conversations. The content must evoke an emotional reaction, is shareable and offers value.

5. Put content in a different format

As an entrepreneur, your time is precious. That’s why you want to work efficiently and effectively. A simple tip for getting more website visitors is to put existing content into a different format. For instance, you can turn a blog article into a video and a podcast into an infographic to reach different audiences. Whereas some prefer to read a text, others prefer a video.

Example

Say you have just written a blog article on ‘What is vegan ice cream’ containing tips on how to make vegan ice cream. You can make a video of these tips and post it on YouTube and other social media platforms. Or you can turn the tips into a shareable infographic.

6. Share content on social media

Social media is an effective way to promote your website and get more visitors. Today,

about 58.4% of the world’s population uses social media. So if you still need to start social media marketing, it’s time.

Below are some tips for getting started with social media:

• Research which social media platforms your target audience is active on and create an account for them.
• Add social media buttons to your website.
• Place buttons at the bottom of each blog article so visitors can share the content.
• Create a content calendar and schedule social media posts.
• Put content in a different format to represent you on multiple platforms.
• Share a tip from a blog article and refer to the article for more information.

7. Write guest blogs

Guest blogging is a great way to make your website better known and get more traffic. A guest blog is an article on another website to promote your expertise and business. The article must relate to both your own company and the other website. So don’t post a guest article on a motorbike website while selling ice cream yourself.

We share with you some tips for getting started with guest blogging:

• Pick a relevant and valuable website.
• Email the website and ask for the guidelines.
• Do research on the topic.
• Write in the website’s tone of voice.
• Add a link to a relevant page of your website.
• Share your guest blog with the website.
• Promote your guest blog on your social media channels.
• Keep in touch for future collaborations.

8. Partner with others

Did you know you can also bring more traffic to your website by collaborating with others? So it not only gets you more visitors, but you also build valuable relationships with your network.

Below are some ideas for collaborations:

• Create a product, research or e-book together.
• Share your knowledge in videos or podcasts of others.
• Start affiliate marketing.
• Set up a campaign, such as a competition or discount.
• Approach relevant influencers to promote your product or brand.

9. Provide a user-friendly website

A user-friendly website makes happy visitors. And happy visitors are visitors who come back and bring new ones. How is this possible? When people have a positive experience with your company, they will share this experience with their contacts or as an online review.

How do you ensure happy visitors?

You ensure happy visitors with a user-friendly website. First of all, your website must load fast. Improve your website speed by choosing the right hosting, for example.

In addition, ensure straightforward navigation. Give your website a clear URL structure. Also, add a menu, breadcrumbs and search function, making it easy for visitors to reach their goals.

A user-friendly website is also responsive, so make your site suitable for desktop, mobile and tablet.

Tip: our Website Builder templates are always responsive.

10. Build an email list

Finally, our last tip is to build an email list. Email marketing is a strategy for existing visitors interested in your website. You keep them informed about new products, blog articles, discounts and other news about your business, among other things. It’s a great way to get people back to your website, which (in)directly drives more traffic.

Do you want to know how to compose a good marketing email? Here are some email marketing tips:

• Write an eye-catching, concise subject line.
• Avoid spam words so you don’t end up in the spam box.
• Avoid spam formats, such as lots of exclamation marks and different bright colours.
• Write naturally and avoid exaggerated marketing terms.
• Send an email only if you create value for the recipient.
• Use a consistent tone of voice and layout.
• End the email with a Call To Action, such as ‘Order Now’ or ‘Read Now’.

A retrospective

More visitors to your website ensure a growing (online) business. Because, as an entrepreneur, your ultimate goal is to generate more conversions. Yet it can be challenging to implement the right strategy. That’s why this article has given you 10 tips to help you bring more traffic on your website. But before you get started, it’s essential to find out how your site is doing now so that you can measure results. We wish you the best of luck!